EVANS NEW BEATRIX PARTNER

In the dynamic and competitive world of drum corps Beatrix’ and her cadet corps Jong Beatrix are constantly searching for improvements, especially when it comes to the quality of drum sounds.

The constant growth of the Evans product line and the big steps the company has taken in recent years represent the next evolutionary step in Beatrix’ sound and will give the corps the possibility to exploit new musical ideas. “The Beatrix family is always in search of inventive ways to renew her sound and strives for high quality, and we want our partners to share those ambitions,” say program coordinator/pit arranger Paul Doop and PR manager Jeroen ten Brinke.

“We are very excited to work with the Evans/D’Addario team." Together with endorsers Adams, Manchester Brass, Vic Firth, Zildjian and Pearl, Evans is an excellent match with Beatrix'.

The new partnership is also an opportunity to explore new product ideas. The two organizations will share their experience and expertise in order to further develop the Evans product line and promote the brand in Europe.

“D’Addario is excited to partner with Beatrix for the 2010 season. Beatrix' has historically provided audiences with exciting musical and visual performances within the International music community. Their diverse organization provides many valuable opportunities for your performers in a variety of settings.” Says Jim Bailey Evans Educator Relations Manager

A new set of products has been ordered and will be delivered to Beatrix' shortly thanks to Hoshino Benelux. Hoshino is also the European importer for HQ Practice Products and Zildjian and so a familiar party for Beatrix'.

About D’Addario & Company, Inc

D’Addario & Company, Inc. design, manufacture and sell complete lines of musical strings, drumheads, practice pads and guitar and woodwind accessories under the names D’Addario, Evans, Planet Waves, Rico, HQ Percussion and Puresound Percussion. The company also runs the popular Gbase.com dealers’ site and the D’Addario foundation. D’Addario products are sold in over 120 countries and will from now on be used by the Beatrix Association.